Hello!

I’m a marketer with 15 years of experience helping businesses grow revenue and customers. I create clear, actionable marketing plans that focus on attracting, engaging, and keeping customers. As a leader, I bring teams together, providing focus and encouragement to achieve great results.

Oriana Roberts

Marketing Leader & Change Agent

202-415-0654

Email:

oriroberts@icloud.com

Address:

Austin, Texas

LinkedIn:

Phone:

EXPERIENCE

2023 - PRESENT

Investor & Advisor

EDIFITS

Advise on growth strategy and product positioning for production company targeting Fortune 500 Insurance Companies. Videos use AI to customize content at scale, reducing enrollment costs up to 60% and increasing benefit participation rates by 25%.

2021-2023

Strategic Consulting Director

KOBIE MARKETING

Led loyalty program strategy & optimization for 25M members across an $8B retail portfolio. Developed end-to-end marketing strategies for all channels (paid media, email, direct mail, ecommerce, stores, social, SMS, app).

2019-2021

Marketing Director

VAIL RESORTS

Responsible for driving skier visits and product revenue for 37 ski resorts and 10M members. Owned the go-to-market strategy for all channels (paid media, email, direct mail, ecommerce, resorts, social, SMS) and led a cross-functional team to create a connected omni-channel experience.

2014-2019

Marketing Director

SANDS CHINA

Responsible for driving resort visits and spend for 1,000 stores & 30M visitors per year. Led loyalty marketing & customer experience innovation for a $3B retail business across all channels (paid media, email, ecommerce, stores, social, SMS, app, PR, 3rd parties).

2011-2013

Marketing Manager

DFS GROUP

Built the new marketing organization for the Airport division to drive visits and spend for a $600M business (47 stores, 5M visitors per month, all channels).